That was the question we asked ourselves when we started Lykke and it has since become our our mission to do exactly that!
We do that by challenging the normal way of doing things, by actually growing, buying and roasting coffee ourselves, with the humble aim to influence the coffee industry for the better. So that we can all enjoy a truly good cup of coffee in 50 years time.
So how do you turn the coffee industry around, and why do you even try?
By letting the coffee farmers run the show. To us, thats the only way.
We own our coffee farms and company together with the coffee farmers, cutting out all middle persons and making sure that nothing or no-one gets harmed when we enjoy a good cup of coffee.
We are back in the business with the best people we could find. A business we once changed. But this time, we want to do everything a bit differently. A bit better. No actually - a lot better.
On the highest peaks in El Salvador and Panama, by the snow water lakes of the Andes, back up to the Brasilian plateaus and over the seas to the birthplace of coffee in eastern Africa, we are establishing showcase farms where we grow coffee the right way. Organically. Without mono-cultures and in perfect harmony with people and planet.
And to really make a difference, we share our knowledge. We help our coffee growing neighbors improve and perfect their already good coffees into amazing coffee that they can charge more for.